Archive for category Video Production
Tips From Alan Howarth About Making A Corporate Video That Reaches The Public
Posted by SEO SERVICES in Video Production on October 30th, 2010
There are many styles of corporate video, many approaches to making a good corporate video, and many tenants of video production that can lead to production of a good corporate video. One interesting approach is presented by Alan Howarth on his website www.alan-howarth.com .
Alan comes to video production from a long career in broadcast and journalism. His basic tenant is that if your video looks like a corporate video than it has failed. What he is referring to are traditional high powered corporate videos designed to slam bang the public into submission. Alan’s approach, on the other hand, one that is increasingly in favor in the corporate video world, is to create corporate videos that look and feel like news reports and that engage the public.
One of Alan’s basic points, spelled out on his website, is that corporate videos should be made, first and foremost to communicate simply and effectively with the public, and not to self indulge corporate leaders, with a chance to see themselves on screen. Therefore, Alan finds that presentations containing public testimonials from satisfied clients, and words from the corporate workers, reach the public much more effectively than videos featuring a presentation by the company CEO.
Alan’s approach is not static but creative, and he is always looking for new ways to reach the public. In one shot for example, made for a perfume company, he went out to retail stores where the product is sold and talked with customers who were shopping for perfume. Live footage shot in retail department stores is believable, and engaging to the public. It allows viewers to see the product through the eyes of consumers like themselves and thus becomes more believable and less pompous.
In another shot for the same production, Alan interviewed people on the street in a retail shopping district. Alan was looking at the product through the eyes of a typical shopper, a character that will be most believable to the public.
While Alan’s approach does a lot to ensure that his videos will be presenting solid content and not mere glitz, in my experience, one doesn’t have to be so rigid in approach. Sometimes, for example, the boss of the company is the most engaging and photogenic member of the business. In that case, I believe he should be featured in the company corporate video. In another company, the office secretary might be the most photogenic and communicative member of the concern. Some videos do well with a professional moderator.
In any case, whatever means is used to communicate to the audience, the main point Alan is making is that the video should communicate to the public and not at them or down to them.
Taking News Style Corporate Video To The Limit
Posted by SEO SERVICES in Video Production on October 29th, 2010
Use of a news reporting style in corporate video has been more and more popular in recent years. Video producers taking this approach, seek to strike a balance between the objective news style and the need to present positive information about the corporation. Unlike a news report, the news style corporate video is everything positive and nothing negative. Videographers try to temper the one sided approach by adding in more news like elements. And who can do that better than a former journalist with years of broadcast experience.
Alan Howarth, a journalist turned videographer makes it clear on his web site that he seeks to present his clients to the public in the most natural way possible. He likes using the journalistic approach to corporate video, and he is always seeking new innovative ways to let a reporting style video temper the otherwise blatantly obvious one sided reporting seen in most corporate videos.
His video for Audi driver Adam Smith, is example of this genre. Adam Smith was a young driver in England with great promise. His supporters wanted to set up a corporation to generate enough money for him to race solidly for a couple of years and hopefully make it into the big time. Investments would be paid off as money began rolling in from racing awards and endorsements.
Mr Howarth made the video. It was a typical corporate in that Adam was the center of attention. His accomplishments, his racing successes and skills and his potential were featured. At the same time, the footage was made to look like racing car television coverage footage. There was objective filming of the races. The footage covered moments when Adam was making his move ahead of other cars, however, the narrating style was identical to typical sports car racing narration.
Interspersed with scenes of the races, there was clips of interviews with fellow drivers and supporters. The interviews were like corporate endorsements in that they featured Adam’s positive qualities and there was no effort to look at any negative features. On the other hand, some of the footage appeared to be spontaneous live news coverage as well, such as when he was interviewed just after a race he had won.
Like any corporate video, this one had a purpose for creation, and the purpose emerged towards the video’s close. It came out that Adm’s supporters were trying to set up a corporation to provide funding for him, until he obtained enough stature to bring in money from earnings and endorsements. But even this material was presented spontaneously in the style of sponnataneous interviews with Adams supporters and colleagues.
The video of Adam Smith can be seen at http://www.alan-howarth.com/corporate-video-content.html . On the whole The video represents a solid example of this video genre,
Online Video Send Off Example To Boost Online Hits
Posted by SEO SERVICES in Video Production on October 29th, 2010
We entirely accept that internet telecasts are much more favored in today’s world. But a video launch for some seem to do barely a thing or zilch at all to gain web traffic. If you’re somebody who undergone a film uploaded for a time period and just take in a couple of 100 visitors or so then this internet video plan could be what you call for.
In the filename supply the statement “video” along with your target phrase you want to be noticed on.
Practice the fundamental SEO tactics you would apply suchlike on all websites.
Let viewers have the capacity to see in more than 1 format.
Be careful that you write in code video files with metadata like keywords, titles, dates, author names and descriptions.
Consider corresponding links to added articles and relevant broadcasts.
Apply one online video per URL and form them differently.
Do not link to files. Use an embedded player.
Add social bookmarking processes to the page.
Create one way links to your videos with anchor text keywords to boost internet hits.
Make the most of article video software to obtain those links to your most vital videos.
Have a video release to the best video sites on the web.
Furnish guest the action to sign up for your internet videos.
For lots of videos make a sitemap with a mRSS Feed.
Do not make a lengthy movie. A shortened and to the point movie works best.
Supply your videos to your webpages.
That, mostly, are the little actions you need to do to create your video recording launch but to really gain online visitors you want to create an online video recording that is laughable, exciting, smart, even a little arguable. You got to hand over something that will turn infectious. Sometimes stunts and pranks can get so popular that they can end up on news cast lending you a vast help in notoriety.
Trust this internet video plan was useful. Adding these tips might build the number of viewers that view your video. If you have much to offer then please fill liberal to supply anything that you expect was left out.
For those of you who need more advice on what other uses for videos then take a look at our video sales page site. If you’re interested in learning how to create your own website with videos then go to the how to make video website section.
Why You Need To Create Your Own On-line Videos?
Posted by SEO SERVICES in Video Production on October 28th, 2010
On-line movie websites; there is a good likelihood you have heard of them before. In truth, there is a good likelihood that you’ve got even used them before. On the subject of using on line video web sites, most web customers solely view the videos which are available. Do you know what you possibly can also do more than that? Numerous on-line video websites will not simply allow you to view videos, but make and share your own.
Making and sharing your own movies, sounds thrilling doesn’t it? If it does there is a good likelihood that you just wish to get started right away. Nonetheless, before planning for your next online video, you are advised to think about how the process works. This is essential because it’s going to let you understand what sort of kit you’ll need to get started.
Before uploading and sharing your newly created on-line video, you’ll first have to shoot it. To do this, you will need video recording equipment. Video recording equipment can include camcorders, webcams, cell phones, and digital cameras. In case you are trying to produce a quality video, chances are you’ll wish to think about using a camcorder or a webcam. Cell phones and digital cameras will work, but many only provide you with a limited amount of recording time. In addition to a restricted period of time, not all digital cameras and cell phones will record sounds. Although these sounds could be added in later, it might be time consuming.
After you have created your on-line video, you will want to find a way to get it to your computer. Most recording devices, including camcorders, webcams, digital cameras, and cell phones will come with the required equipment. This tools often includes computer cables. Once you hook your recording device up to your pc, your video should begin to load. However, for this to be finished you will need to have video making software installed in your computer.
In relation to movie making software, you will probably find that your computer already has a program on it. Most computer systems, especially ones made within the last few years, have the software applications preinstalled. In case your video doesn’t automatically load, once your recording machine is hooked up to your pc, it might be a sign that your pc does not have a movie making program. If this is the case, you’ll need to purchase some. Movie making software program programs can easily be bought on-line or from all kinds of different retail stores.
Once your video has been loaded onto your computer and recognized by video making software program, you could have a lot of totally different options. In case you are happy with your video, as it is, you can save it and then move on. If you would like to make alterations, now would be the time to do so. Relying on the kind of video making software you have, you should easily have the ability to edit your video. This modifying may include, but should not be limited to, deleting scenes, adding captions, and the adding of music. After you have made all your edits, you will need to save your movie.
The final step to making an internet movie is to search out an internet video website that you may add your video to. Well-liked online video websites including YouTube and Google Video; nonetheless, you’ll find additional sites by performing a standard web search. After you follow the instructions, provided by every individual online video website, your video should be displayed for the rest of the world to see.
There are many different types of video design software available, and each has its strength and limitations. Choosing one that meets all your video making and editing requirements and still stay within a budget is a challenging task. Take a look at the comprehensive review of a few popular video design software that may help you find the right one you need.
Readers who are searching Internet for more information about public relations for small business, please go to the URL which is mentioned in this paragraph.
Logo Symbols In Corporate Videos
Posted by SEO SERVICES in Video Production on October 26th, 2010
Many corporate videos begin and end with the corporate logo. Most businesses have a logo, and yet how many people realize the depth of thought that frequently goes into the creation of a corporate logo.
Traditionally, a safe distance is maintained between the world of business and the world of religion or mysticism, but in one area they do merge. A researcher has found that the symbolism and shapes found in corporate logos frequently devolve from deep symbols, which are found and described in the Masonic tradition.
In the video The Freeman Perspective found at _http://www.youtube.com/watch?v=-LesRmd4v60, the narrator points out that many of the great men in American society are or were Masons. For example, 50% of American Presidents were members of the Masonic order. Likewise, many of the founders of America’s great corporations also are or were members of the Masonic order, Many other famous Americans such as Arnold Palmer, Jay Edgar Hoover, Burl Ives, Gene Audrey, John Glenn and more wer 33 rd degree Masons.
Since much of Masonic study is known to concern itself with knowledge of important symbols, it should come as no surprise that many these great leaders of American enterprises have choosen to blend symbols they studied in Masonic teachings into their corporate logo.
To take a concrete example, consider the geometric oblong square, a shape found in many corporate logos. According to the Freeman’s perspective, the oblong square harkens back to an ancient practice found in Egypt in which visitors to the court would stand with their heels touching and their feet pointing outwards, much like the first position in ballet. According to the Freeman’s Perspective, this stance is one of the historical origins of the oblong square symbol, which also relates to the stance of Masons in the first three degrees of their study.
The Freeman’s perspective video finds the oblong square symbol in the Bank of America Logo, which actually shows the footing position of the first three degrees of the Masons. The same oblong square is found in the Dell logo and a winged oblong square symbol is found in the Sprint logo. Additional oblong squares are found in Sam’s club and in the Enron symbol.
While you might, at first, consider these coincidences, you must keep in the mind the number of corporate leaders who were or are Masons, and who has devoted years to studying the meanings and applications of these symbols.
This hidden yet prevalent phenomenon teaches something about the nature and importance of the corporate logo. A corporate logo is more than a mere attractive or dazzling geometric design. The logo is meant to portray or symbolize some essential essence of the corporation. Or else, perhaps, the symbol is recognition of a deeper reality to which the corporate leaders are devoted. In addition, one can speculate that in keeping with the belief of the Masons, proper use of these symbols may actually bring into realty the power represented by the symbol. So for example, inclusion of an oblong symbol in the corporate logo is a recognition that the corporation as a whole or corporate body stands, at all times, before a higher power. Employing a symbol like that in the logo serves as a reminder to all understand members of the corporate body, before whom they work and to whom they must reckon an accounting of their actions.
The Important First Scene Of A Corporate Video
Posted by SEO SERVICES in Video Production on October 22nd, 2010
First impressions are memorable, and a quality corporate video will seek to lead off with an image or logo that makes a meaningful and memorable impression in the minds of the viewer. In the best videos, the intro will not merely be designed to hold the viewer’s attention; it will also present the central theme of the video in a compressed visual format.
To illustrate my point, I will use the intros of four corporate videos found on You Tube.
The Corporate Video, Treyer Paletten Bad Peterstal, found at http://www.youtube.com/watch?v=N_yIt8WLpZg introduces the Treyer company, a corporation that harvests lumber from the Black Forest in Europe. The video begins with a closeup of a large tree trunk. The camera pans across the flat wood surface and we see the system of circular ridges on the face of the wood. The series of ridges, which the tree had added year by year, tell us about the essence of what wood is and tell us also about the corporation, which like the tree, has grown over the years, bit by bit to reach its current size. The background music is ambient forest or jungle music, which adds to the effect created by the visual imagery. The camera subsequently pans to the surrounding forest, as we see leaves and the sun shining through the leaves.
The First Climate Corporate Video found at http://vimeo.com/1406550
begins with a shot of vaporous clouds passing across the sun and obscuring it. The camera then pans away and we see that the vapor is pouring out of the smokestack of a factory. The effect of the scene is enhanced by background music consisting of stringed instruments playing a classical theme such as one might hear in a climactic emotional moment of a movie. The scene then shifts to a dessert, where a nomad is walking across the sands with his burden laded donkey, Together the scenes foreshadow the central theme of the video which is the danagers of global warming and the loss of the ozone layer that protects man from the sun.
The Malaysia Airlines: 2005 Corporate Video
found at http://www.youtube.com/watch?v=ISEfIUc_kow begins with a view from an airplane flying above the clouds. As the plane cruises at this high altitude the exhaust trail of a neighboring jet turns into the timeline of the Malaysian air fleet, which is superimposed on the blue sky. Each new plane model is represented by its picture on the time line, which flashes on the screen, one at a time. The scene is enhanced by background music consisting of light percussion and wood flutes, which together produce an airy sounding theme. The opening scene portrays the evolution of Malaysia Airlines into a world class modern carrier.
What do all three corporate video intros have in common. Each one, presents in pictorial form the central theme or ethos of the video to come. Each one is presented as attractive imagery with appropriate musical accompaniment. Each one is designed to leave an indelible impression on the viewer at the moment when he is freshest.
Significantly, when a viewer prepares to watch a new video, it is with a sense of anticipation and expectation that he will have a pleasurable experience. He eagerly awaits the first scene to tell him if his anticipation was justified. If he is not disappointed, then he will probably watch the whole video. So the opening scene of the video has an important task to do, to meet the expectations of the viewer.
Intros that present the video’s theme, in addition to attracting attention, are most effective. A killer intro might attract viewers only to disappoint them a few seconds later when the actual subject of the video is presented. A related theme intro, on the other hand, that attracts the viewer, will probably hold his attention throughout the whole video, since the viewer already knows what to expects.
Volvo Trucks North American Corporate Video
Posted by SEO SERVICES in Video Production on October 21st, 2010
The meat of a corporate video is the content of the video which appears after the intro and before the close. In the Volvo Trucks North American Corporate Video, found at http://www.youtube.com/watch?v=Uook3SXdZnE
, for example, the intro is a shot of a Volvo truck traveling across a bridge in the early morning light. The narrator states “another day, and another important load to carry. The intro is artistic, aesthetic creative. The body of the corporate video, on the other hand contains the content and the message, which the company needs to be conveyed.
Companies should carefully plan out what they want to say in their corporate video before actually writing the script or storyline, so that the video won’t be repetitive. What problems are they addressing, what achievements of the corporation do they wish to present, what changes in corporate policy or product focus do they wish to explain to shareholders, what new developments are down the pike, and liable to excite shareholders,
The video should address company problems early on, in order to put viewers at ease. The solution should be presented immediately after the presentation of the problem. The Volvo video, for example, addresses the following problem and solves it in two lines of narration appearing early in the script.
“In 1998, the Volvo group sold its passenger car business, and since then its focused exclusively on commercial transport including trucks. With annual sales of approximately 27 billion dollars, the Volvo group is a world leader in heavy trucks. ”
For those who didn’t know, the narrator informs the public that Volvo officially terminated its passenger car line in the 1990s. Viewers are now wondering how that decision affected corporation sales. In the next line the narrator notes the 27 billion dollars in annual sales.
Content in the body of the corporate video should be solidly informative. The body may be impressive because the facts themselves are impressive. The Volvo video, for example describes the location of the major manufacturing plants in North America, and informs viewers that Volvo is now the second largest manufacturer of large trucks in the world. That’s not showmanship, that’s a truly impressive fact!
Corporate products should be described in a thorough manor, but without losing the audience in pursuit of detail. The video should maintain a balance between information and entertainment, being neither too weighty nor too empty headed. The Volvo truck maintains a balance by backing up descriptions of their truck lines with quality video snips of their brightly colored trucks riding down America’s highways.
Video producers, should know who their audience is likely to be, and tailor the content accordingly. If it will be seen by corporate investors and shareholders, then the content should be presented like pieces of steak that have been cut up into bite sized chewable pieces. The individual pieces should be appropriate for easy consumption. Taken as a whole, the pieces fit together and tell a whole story.
Impressive corporate facts and accomplishments are the delight of any corporate video. In the Volvo Video, for example, viewers are informed that Volvo is the largest heavy duty engine manufacturer. After introducing the various plants, the video goes on to describe Volvo’s large network of 250 maintenance centers which keep Volvo trucks on the road. Then the video describes Volvo’s subsidiary Petro, which provides light service for Volvo trucks. Added to this is Volvo Link, which provides satellite navigation for the trucks, and Volvo Commercial Finance , which provides financial arrangements for purchasing Volvo trucks. The video content taken as a whole gives the viewer the satisfied feeling that Volvo provides comprehensive truck manufacturing, sales and performance support.
We can learn from the Volvo video that the content in the body of the video should be substantial and presented in an orderly and non-repetitive fashion. The content must address every problem targeted by the video and inform the public of the corporate achievements in a comprehensive and entertaining manor that leaves the viewer satisfied that he has a complete picture of how the company is doing.
Contrasting A Short Form Infomercial And A Sales Video
Posted by SEO SERVICES in Video Production on October 19th, 2010
The Global Business Camps Sales Video, found at http://www.viddler.com/explore/glocamps/videos/23/ is trying to enlist people into their summer business camp in Australia. The video features an online narrator, the camp director and developer; and during the course of the video he seeks to convince viewers, that they can benefit from his summer camp and should register to attend.
This sales video, made by an expert in business strategies employs a number of mainline sales techniques, and additional special strategies designed to appeal to the viewers on a more emotional level. The fact is, people often end up buying on their feelings rather than their thought, even if they are not conscious of the fact.
So what does the camp director do to entice viewers? The narrator sits at a desk, on which sits the large business secrets booklet he has spent years preparing. Laid out in front of the book, towards the camera, are several rows of neat looking brochures. The main sales effort, includes the narrator’s explanation as to why people should attend his camp. As the sales video progresses, the narrator describes the various benefits of the camp.
What additional features are added to the video that appeal to viewer’s emotions? The special features include testimonials given by people who have attended previous sessions of the camp. The testimonials are taken live at a previous camp session. The interviewees are standing in front of a large buffet, setup for attendees. As the interviews progress, members of the camp approach the display and help themselves to the food. This shot works well because people go to any kind of summer training camp get vacation down time, combined with the training. The buffet in the background puts people in the mind of that experience. The availability of lots of food creates the full experience that summer training camps give. Summer training feed the body, they provide rest and relaxation and they also feed the mind, they provide knowledge that people can use throughout the rest of the year to make a living.
The food display in the camp dining room gives us a taste of camp ambience and appeals to viewers emotions, which is more powerful than the rest of the video which appeals to the viewer’s intellect.
What is the take home lesson of this video? Stand back as you are preparing your sales video production and ask yourself where in the video you are appealing to the real feeling and emotions of the viewers, as opposed to merely feeding their minds with reasons to buy your product. Sometimes, it is the little thing, like the choice of a backdrop for a scene that can make the video effective.
Differences Between A Sales Video And An Infomercial
Posted by SEO SERVICES in Video Production on October 18th, 2010
The LunarVue - Short Form Infomercial sales video, found at http://www.youtube.com/watch?v=Ip4vMz9CJfk, is called a sales video and an infomercial. However, when you look at it you will immediately recognize the style as that of an infomercial. What exactly is an infomercial style that is so readily apparent when we look at this video?
An infomercial has background music that is more bouncy, like synthesizer jazz type music, it is music that is action evoking. A sales video is bound to have background music that is more mood evoking, and rightfully so. A sales video is seeking to get the viewer to want the product and potentially purchase it next time he goes to the retail outlet. Whereas an infomercial is trying to get the viewer to take action right away, so it wants to impel immediate action.
What about the narration? An infomercial narrator is not hard to recognize. His voice and style will remind you a bit of a boardwalk huckster selling an amazing new kitchen utensil to the passer byes. His voice might sound thinner, possibly a bit higher pitched and excited, less intimate more addressed to a crowd. He’s showing you something so exciting, that you should take immediate action. A sales video narrator, on the other hand, will sound more personable, more human. He’s seeking to relate to you over the long run. He wants to win your trust. He wants you to take the memory of him with you next time you go to the store and are faced with a purchase decision regarding the product he represents.
What about the content? The story line of a standard infomercial, and a standard sales video might be somewhat similar. Classical storyline’s for both video types are similar, they include presentation of a problem, a demonstration of how the product solves the problem and a call for action. There are subtle differences, however, between the two video genres. The infomercial is showing you something so innovatively useful, that you’ve got to have it now. The problem it is going to solve stands out, theit is not only obvious, they may even appear exaggerated. The solution for the problem is dramatic.
The syle that infomercials adapt is not mere happenstance; companies frequently decide to market their product with infomercials when they find that they offer a dramatic useful innovation to the market. Sales video, even those that use the problem solution call to action approach, are usually more subtle. Because a sales video is not going for the immediate sale it can seek to create a desire for the product that is more enduring, and not so immediately dramatic.
What You Need To Know About HD Video Editing
Posted by SEO SERVICES in Video Production on October 14th, 2010
Managing High Definition (HD) video can be a challenge. Compare to a standard video format, a HD video format comes in 4 times more details and it is usually highly compressed.
Hence, a high end computer is always needed to deal with the extra load that HD video comes with. Pinnacle Studio for instance, recommends a minimum RAM size of 2GB RAM and 512MB video graphics memory when working with HD video format.
As high definition videos are becoming common, many video design software are now able to support HD editing. Pinnacle Studio and Ulead Media Studio are two latest video applications that support importing and editing of HDV format.
HD video looks impressive when viewed from an HDTV, but it is simply not possible to store HD video onto a DVD. The only way you can store HD video for playback is on your PC or the same type of media you used in your HD camcorder.
To overcome the HD video storage problem, a new generation of optical media named Blu-ray was introduced. Naturally, such new technology will come with a high price tag for a start.
Blu-ray players were announced a while back that they will cost $500 and up. On top of that, you are going to need a Blu-ray recordable drive to start writing HD video onto the disc which are also very expensive. In the same respect, the Blu-ray disc media is not going to come cheap as well.
A viable alternative to that would be the DVD player from KISS, the DP-600, which has the ability to playback Microsoft’s Windows Media 9 HD video format. This can at least provide a stop gap until the price of the Blu-ray disc players and writers to come down to an affordable price.
You can always play back the recorded video you have through the camcorder itself, although you shouldn’t expect to be able to write it out on a disc with the current available equipment and preserve its quality. However, it is just a matter of time before the new generation of Blu-ray will be just what everybody will need for HDV.
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