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These days online marketing is taking all the money of advertising from companies but they don’t realise that there is still market available in offline marketing like promotional products. Promotional items such as promotional pens, promotional mugs, corporate clothing and others are also a way forward to find your next customer. A business should never shut offline marketing and just concentrate on online marketing because there is a lot of competition through online marketing these days. To be honest the best thing to do is to run online and offline marketing campaigns side by side and see which one works better and then make a decision.

There is still a market to target through offline marketing even though Online marketing is making it’s mark in advertising industry. For local businesses such as bars, restaurants, takeaways, hair dressers and others the best way to promote their business is through offline marketing such as leaflets. For me leaflet is one of the promotional products because it contains the company information and also products information. Other business uses promotional products too its not just the hospitality industries. Several other organisations use promotional products as gifts to send to their customers during Christmas and Easter. This way the customer will feel they are always looked after and also make sure that they remember you.

Whenever there are big sports such as Wimbledon, World Cup or Champions League huge amount of promotional products are sold. In the World cup in South Africa there was millions of country specific football merchandise sold. Because of giving away 10% off through promotional products you will get new customers (word of mouth) through current customers. For example if you have friends over and are looking to organise some food for the get together, you present the leaflets to your friends and they choose what they want to eat. As I said this is just an example of hospitality industry but I am sure it works for other businesses too.