Hi, I?d like to discuss one serious problem which arises when we start seriously dealing with financial planning. Of course I?m talking about the cult of new things. It?s a really serious problem actively discussed by anybody who is interested in financial planning. We should cope with this problem any way.
Five years ago, I ran with the supersonic speed to the bookstore and there I bought new books. I liked to read them all. I always hurried home with a new book. Of course in most cases I read those books but then I put them on the shelf and forgot about them. In such a way my books became dust collectors. But then I only bought books without reading them. Why did this happen? There were several factors. For example I didn?t have much time to read books. But the biggest problem was ?the cult of the new things?.
To cut a long story short this ?cult of the new things? is our willingness to pay a higher price for anything just released on the market. When something new appears in the market such as a new version of the existing product we are likely to stick to this immediately. And it happens again and again:
If a new restaurant has just been opened you need to visit it, even if you don?t want to eat. If you?ve heard about the release of a new book or a music album, you should certainly buy all of this. If you have noticed a new car, you simply can not pass by the dealer. You want to evaluate this new stuff any way.
This is a very expensive lesson. You always overpay for things just because you pay for their premium value. You pay only for the fact that it?s new. You pay in spite of these inflated prices for the newly released DVD and movie tickets for the new film. You pay for new books as mentioned above. In such a way you create financial problems for yourself. Perhaps you like to create financial problems for yourself, I don?t know, God only knows.
Some people do it with some social justification. For example want to meet friends or even to stay ahead. As for these guys I can only say that if friends appreciate you just for what you have at home on the shelves or what you ate last night then this can?t be friendship at all. From my point of view you should stay away from such friends. It goes without saying that you should find other friends. But the main thing is that you should stay away from new things. I don?t mean that you mustn?t buy them at all. You shouldn?t be crazy about this. I hope you?ve understood me properly.
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