Posts Tagged ppc
Google Adwords: Is It Worth It To Do It Alone Or Should I Hire A Pro?
Posted by SEO SERVICES in Marketing and Advertising on September 6th, 2011
Google Adwords is hands down one of the best forms of internet marketing when you’re trying to figure out how to get on Google search. Adwords offers you total flexibility over your advertising, its $5 to start, and your ads are up instantly.
With that being said, you need to know what you are doing. It’s very easy to drive traffic to your site with Adwords, and your costs can soar while your phone remains silent. That leaves you with two options: you can learn the art of Adwords on your own, or you can hire a professional to do it for you. Let’s examine the pros and cons of each:
DO IT YOURSELF: PRO
YOU DON’T HAVE TO PAY SOMEONE TO DO IT
You can save money by managing your Adwords account yourself. If you have a small account and are only advertising a couple of services, this may be the better way to go. You’ll need to invest the time upfront in learning Google Adwords, but once you get it down, you could save a lot of money in the long run.
DO IT YOURSELF: CON
YOU HAVE TO DO IT YOURSELF
While doing it yourself can save you money, you need to ask yourself, “How much is my time worth?” You may find that the time you would take to properly maintain your account would be better spent elsewhere. This saying is even more fitting for the business owner. A professional Adwords manager can not only do it for you, but they can more than likely do things better and more quickly.
HIRE A PROFESSIONAL: PRO
EXPERIENCE OVER TIME
One of the best skills an Adwords manager can bring to the table is not only experience, but experience over time. Doing anything well takes time and more time. An experienced Adwords manager will be able to create and maintain your campaign in a way that the Adwords beginner won’t be able to.
Sure, you can buy some kind of a Google Adwords how to guide, but it won’t compare to hiring a professional. Hiring a pro will certainly help to lower your costs, increase sales, and drive up profits.
HIRE A PROFESSIONAL: CON
YOU HAVE TO PAY MONTHLY
Love may be free, but Adwords managers are not. This can be tough during down times like the holidays. If you hire a professional adwords manager, they are going to charge you the same monthly fee, even if you’re down to counting pennies to pay your electric bill.
All in all, there’s no wrong choice. In the beginning, it wouldn’t hurt to venture out on your own and see if you can manage your own account. You can always hire someone later.. As your business grows, however, you might simply not have the time to handle your Adwords account. If and when the time comes for you to hire an Adwords manager, be sure to do your homework. Your marketing choices can make or break your business.
PPC (Pay Per Click) - Web Advertising
Posted by SEO SERVICES in Marketing and Advertising on August 24th, 2010
If you have a website that sells products or services, the way to be most successful is to have people visit your website. One effective method of driving visitors to your site is through the use of pay per click (PPC) advertising. Some website owners are reluctant to pay to advertise on the web because they think that visitors will naturally find their way to the site. While you might get some visitors through searches and other methods, to truly increase your traffic, you need to be proactive about advertising. Pay per click could be just the ticket to success.
If you handle your pay per click campaign in the right way, you will get immediate traffic, and your web visitors will tend to be your target audience. PPC is handled in a very unique manner in which you are usually only are charged when your ads are clicked. In order to make sure that your ads are running, you will bid on keyword phrases. The three largest operators of PPC are Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. All three of these companies allow you to bid on your keywords.
The two primary methods of determining what cost per click you will pay for your advertising are contracted flat rates or a bid based model. The leading PPC providers generally operate using the bid-based model, where you must bid in competition with other advertisers for ad placement. In order to make your pay per click advertising effective, it is important that you know your target audience. You need to be able to select the keywords that they are likely searching and are relevant to your website.
And while you won’t always get your target user to click on your ad, that doesn’t mean that the advertising was not effective. Just because you don’t get every click doesn’t mean that your target user doesn’t see your ad and associate it with what he was searching for. You could think of it as a form of free advertising. Further, since there was no click there wasn’t any charge, but you still got your target user’s attention.
Besides placing your pay per click ads on a variety of websites where people search and spend time, one strategy that can be effective is to place your ads so that they appear on websites that have content similar to yours. A user at that site is likely part of your target audience, and by advertising there it can draw the user to your site instead.
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