Posts Tagged promotional gifts
Using Promotional Business Gifts To Advertise Your Company
Posted by SEO SERVICES in Business on November 22nd, 2010
When it comes to promotional gifts, the best choices to promote your business are high-quality and memorable. Don’t just opt for the cheapest product you can find, and then stick your logo on it. Thousands of companies have fallen into this trap, creating a giveaway product that’s just going to get thrown in the trash by their target customers. Whether you are promoting a large or small business, and regardless of the industry, there are many ways to use promotional gifts effectively, building brand recognition and making your advertising campaign more effective. Here are some ideas for you to think about:
- Offer free gifts with each purchase. This is an effective way to increase sales and keep customers coming back. Options include offering a small or sample version of one of your products, a gift related to your industry, such as a promotional pedometer when customers sign up at your gym, or an eco-friendly shopping bag printed with your logo.
- Go high-tech. If your company positions itself as being on the cutting edge of innovation, choose something that’s sure to please your technologically-savvy audience: USB memory sticks. Printed with your logo, your customers will see your brand every time they use this device. It’s a sure way to show your customers that you understand the needs of the modern consumer.
- Consider the audience you’re trying to attract. Though USB memory sticks and other tech gadgets are great for those who spend hours each day on the computer, they aren’t right for all audiences. Consider the lifestyle and preferences of your customers before buying them promotional gifts. Perhaps a desk pen set, lip balm, or a mug would be a better fit for your company. Always consider whether the promo gift will be used frequently by your target audience.
- Consider the message your gift sends. Today, more companies are opting for eco-friendly promotional giveaways, reflecting the changing desires of their audience. As more consumers seek out environmentally conscious companies, such gifts show that you share their priorities. Options include bags, mugs, and pens made from recycled or natural materials.
The business of promotional gifts has virtually exploded since the days of pens imprinted with a company logo. Today, your company can find thousands of different promo products in every price range. The key to getting the best return on your investment is choosing distinctive and usable products which will leave a lasting impression on the recipient.
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Promotional Gifts That Your Customers Will Actually Use
Posted by SEO SERVICES in Marketing and Advertising on August 26th, 2010
Most companies who are looking to promote their image and brand are familiar with promotional gifts. These items are often given away for free at trade shows and other events. Usually the name of the company or the slogan is printed on these items. Everyone knows that the pen is a commonly seen type of promotional gift, but what are some other types of promotional gifts that are out there?
Desk items are great promotional gifts. After all, everyone can always use another highlighter. Your business might want to consider purchasing pen sets, pencils, rulers, writing kits or even paper tablets. Anything that you would want to use in your office is a great gift to give to your customers. Some customers especially like day planners or small address books as promotional gifts.
Other promotional items are things that are small and easy to give away, but still serve a function on the desk, such as clipboards, letter openers, pencil sharpeners and staple removers. Of course, mouse pads are always a popular type of promotional gift. Sometimes there are even more whimsical desk promotional gifts like brightly colored stress balls with the company name and logo.
Another popular type of promotional gift are the items that can be worn. This category includes, of course, hats. These are a variety of types of caps that fit into this category including baseball hats, golf hats, and ski caps. Even earmuffs and sun visors can make great promotional gifts. Other wearable promotional gifts include bracelets, lapel pins, and wristbands. T-shirts, sweatshirts and jackets also are quite common amongst promotional gifts. Sometimes businesses will chose a specific type of shirt, such as a golf polo shirt. Don’t forget that there are wearable promotional giveaways that will serve a purpose such as keeping a person warn in the winter. Consider fleece jackets, turtlenecks and sweatpants.
While not possible to give to every customer, you may want to consider a promotional giveaway. You could cheaply invest in some branded MP3 players, GPS beacons or flash drives. Whatever you choose, technological products are sure to be used and greatly appreciated.
Promotional gifts are a great way to get the word out. Remember to choose items that your customers will want to make sure that your money will actually serve a purpose. There are many options for every business and budget. With a little forethought, you can obtain great promotional gifts that your customers will love.
The Benefits Of Giving Promotional Gifts To Customers
Posted by SEO SERVICES in Marketing and Advertising on May 10th, 2010
Giving customers promotional gifts is one of the most effective ways to keep your company fresh in the customer’s mind. Put simply, a promotional gift is any type of merchandise that is given away for free that has a company’s logo printed on it. Promotional products can range from pens or keyrings to more elaborate items, such as clothing and bags. Either way, they all have the same purpose - to improve customer awareness of a brand.
Giving promotional gifts to customers gives them the feeling that they have received something for nothing, and everyone likes free stuff. This causes them to remember your company when they are in the market for the products or services that your company offers. The point is not to persuade them to go out any buy something from you straight away, though that can sometimes happen, but rather to make them associate your company with positive thoughts in their mind. Sooner or later though, most customers who receive a promotional gift from a company will probably end up buying something from them.
The type of promotional gifts that you give is very important. As a rule of thumb, the more useful a product is, the more benefits you will gain from giving it away. That is why pens are a popular promotional gift, because most people need to use a pen everyday. Clocks, keyrings and writing pads are popular for the same reason. As well as being useful, a promotional gift should also be likely to be displayed, as the more it is out in the open, the more people will see it, and the more your company logo will be seen.
The number of referrals you will receive through this method will vary depending on the quality of the promotional gifts that you give out and how well targeted the people are who you give them to i.e. are they likely potential customers? It is a tried and tested system though, and one which has been used successfully for decades. There is no better way to build goodwill with customers than giving them something for nothing.
Having decided which gift or gifts you want to use, and you can get plenty of ideas online if you are struggling for ideas, you then just need to choose a company specializing in promotional gifts and send them a copy of your logo. They will then imprint your logo onto the gifts and send them to you by post. The whole process is actually not all that expensive; the reason being that you get big discounts on the prices that you see in high-street stores because you are buying in bulk.