Posts Tagged web video
Online Video Send Off Example To Boost Online Hits
Posted by SEO SERVICES in Video Production on October 29th, 2010
We entirely accept that internet telecasts are much more favored in today’s world. But a video launch for some seem to do barely a thing or zilch at all to gain web traffic. If you’re somebody who undergone a film uploaded for a time period and just take in a couple of 100 visitors or so then this internet video plan could be what you call for.
In the filename supply the statement “video” along with your target phrase you want to be noticed on.
Practice the fundamental SEO tactics you would apply suchlike on all websites.
Let viewers have the capacity to see in more than 1 format.
Be careful that you write in code video files with metadata like keywords, titles, dates, author names and descriptions.
Consider corresponding links to added articles and relevant broadcasts.
Apply one online video per URL and form them differently.
Do not link to files. Use an embedded player.
Add social bookmarking processes to the page.
Create one way links to your videos with anchor text keywords to boost internet hits.
Make the most of article video software to obtain those links to your most vital videos.
Have a video release to the best video sites on the web.
Furnish guest the action to sign up for your internet videos.
For lots of videos make a sitemap with a mRSS Feed.
Do not make a lengthy movie. A shortened and to the point movie works best.
Supply your videos to your webpages.
That, mostly, are the little actions you need to do to create your video recording launch but to really gain online visitors you want to create an online video recording that is laughable, exciting, smart, even a little arguable. You got to hand over something that will turn infectious. Sometimes stunts and pranks can get so popular that they can end up on news cast lending you a vast help in notoriety.
Trust this internet video plan was useful. Adding these tips might build the number of viewers that view your video. If you have much to offer then please fill liberal to supply anything that you expect was left out.
For those of you who need more advice on what other uses for videos then take a look at our video sales page site. If you’re interested in learning how to create your own website with videos then go to the how to make video website section.
What Kind Of Background Music Do You Prefer For Your Company Video.
Posted by SEO SERVICES in Video Production on August 24th, 2010
Choosing background music for a company video is a personal choice. However, my own examination of the background music for a series of short plumbing videos, revealed the fact that there are at least three approaches to selecting background music, and the owner of a company, in conjunction with a video production team can initially simplify their decision by deciding which of the three roads they wish to travel along.
The videos suggest that the three differing musical poles are: music which suggests or sounds like the service activity being performed, music which suggest or sounds like the plumbing problem, or music, which suggests a positive mood, related to the successful flow of life both before and after the occurrence of the problem.
I believe that in general optimists in life outnumber pessimists. Most people put life’s daily struggles in perspective, and see them as problems to be dealt with and overcome, so that they can get on to the “rollicking good times.” In this light, consider what happens when something goes wrong, e.g., a plumbing leak, and a service company is called? At first, something is not working right, the order of daily life is a bit disturbed and the service company, such as a plumbing company, steps and restores order, and the good times march on.
We can see from this analysis, that there are three phases of a service intervention. In the first phase, something goes wrong, i.e. an electrical short occurs, which shuts off the flow of electricity to the house. In the second phase the service company steps in to right the problem, and in the third phase life order is restored and the good times roll on. As we will see, these three phases of a service intervention correspond to three different types of background music that are used in service videos. Consider examples taken from videos which I examined when writing this report.
http://video.yahoo.com/watch/4770485/12735726 This video presents music imitating the sound of a dripping pipe, along with a video of the drip and a narrator encouraging the viewer to get help. This is background music imitating the sound of the breakdown.
http://espanol.video.yahoo.com/watch/4466979/11977280 This video presents driving music with a rapid almost industrial beat which imitates the on screen display of a plumber making repairs to a sink. This is background music imitating the sound of the repair process.
http://www.graspr.com/videos/Richmond-BC-Plumbing-Company-1 , http://www.in.com/videos/watchvideo-plumbing-company-in-valencia-7960332.html These videos present feel good background music. The type of music which suggest the ongoing flow of the good times of life, which existed before the plumbing problem, and which will be restored as soon as this small disorder is repaired. The background music in these videos present music associated with the restoration of order and the ongoing good times.
The big question for the company owner is which of these three types of background sound is most likely to make the video successful in wining customers for the company. All three types of music have advantages and disadvantages, a search on the web, however, will show that most people choose positive mood music for their background.
Music which imitates the problem, may capture the attention of the viewer because it reminds him of his current state, which is on his mind at the moments when he searches the web for a company to fix the breakdown. This type of sound seeks to win trust by giving the viewer the feeling that the company understands his predicament. One problem with this approach is that it can only portray one type of problem. A video portraying the sound of a leaky faucet may not appeal to a surfer looking for a company to fix his blocked sewer.
Music which imitates the sound of repair, seeks to win the trust of surfers by presenting a vision of the repair process, which is after all what they seek. It does carry a message of hope. On the other hand, how many people like to stand over the shoulder of a plumber as he solders pipes together or drains filthy water from a toilet. Most people prefer to wait in another room until the plumber finished everything, including the cleanup. Consequently, most people may not be that interested in a video that musically portrays the repair process.
Music which conveys an upbeat mood reminiscent of the good times brings a message of hope and assurance that the company will succeed in fixing the problem and restoring order and the ongoing good times. This type of music wins viewer trust, because that, in essence is what surfers seek when they go online, a means for restoration of their former order.
Which of these types is likely to work best? While all three types have some appeal, it is clearly type three that most addresses the human condition. Because while humans stoop, in their daily labor to various mechanical tasks to solve various ongoing challenges and problems, it is the restoration of humanity and the good life, at the end of the day, which keeps most people going, and which is most important. Therefore use of background music that appeals to this fundamental human goal is most likely to net results.
How To Make An Appealing You Tube Video Of A Photogrpahy Website.
Posted by SEO SERVICES in Video Production on July 23rd, 2010
KICKPICS Website - Professional Martial Arts Photography,(Video), found at http://www.youtube.com/watch?v=rjpI6u4Komo is an example of a photography website video. The two essential components of any successful photography website video are a set of photographs to display and nice background music that will complement the photographs. A third important factor is the spacing between photograph to photograph. This video uses a gap of about 5 seconds. This is enough time to see each photograph, but not too much time so that the viewer will get bored.
While many of the photographs in this web video are of amateur kick boxing, the video as a whole is immensely popular on You Tube, having racked up over 100,000. The essential ingredient that makes this video so appealing, is the effect generated by the interaction of the background music with the photographs. The background music consists of a male and female rap song. And the repartee between the male and female rapper contrasts very effectively with the martial arts photographs. As we view a photograph of a man with his foot pressed against the face of his fellow combatant, we hear the male and female rapper engaged in an even more primal warfare, the combat between the sexes.
As we see photograph after photograph of martial combatants who are constantly seeking to find an opening in the guard of their opponent, we hear the male rapper trying to find an opening in the female rapper’s defense, as she puts up her guard. “I want you on my team,” he says, “So does everyone else,” she replies.
The photographic images enhance our appreciation of the rappers. As we examine a photo of a male boxer viciously kicking his opponent in the face, it reminds us of the vicious combat between the male rapper and the other men competing for the attention of the female rapper.
“Just let your guard down,” the male rapper says, “Don’t get mad, don’t be mean,” “Don’t get mad, don’t be mean,” she repeats. The musical combat reminds us that in this ultimate primal realm of combat there is a positive not a negative end. While kick boxing is me against you, the musical combat ultimately shifts from me against you to me with you. Once the male rapper can break through the female rapper’s defense, he can get to something soft and nice. And the female rapper who starts out as his combatant can become his friend.
Although the video is not meant as an advertisement for martial arts, it does awaken an interest in the field, as it shows us that the principles of martial arts apply to other struggles in life, including love. A viewer might decide he should take some martial arts training, as well, as that will sharpen up his ability to be successful with women. At the same time, the video is definitely liable to interest viewers in seeing the photography website. There is a link at the bottom of the video and the webmaster reports getting an overall 7,000 hits per month to his website.
A Short Generic Website Video For The Insurance Industry
Posted by SEO SERVICES in Video Production on July 5th, 2010
Elocal has invented the genre of short, (10-20 second), generic website videos which can be used by any business in the profession for which they are made. Because this approach to video marketing is recent, it is crucial to analyze the videos in use to determine what content and style ismost likely to successfully attract customers to companies using this type of web video on their website or landing page.
The mini eLocal video, made for health insurance companies, is composed of three short segments.The vignettes are backed up by a wistful electronic synthesizer generated melody. The vignettes tell a story, but it takes a while to put the pieces together.
In the first scene a mother is holding her newborn infant in the morning light. Instead of the joy a mother usually feels when holding her young child, this mother is anxious, distant a bit distracted, and even bites her lip. There is a sad look in her eye. What could be the reason?
The second segment takes place as the sun is setting. A father plays with his two daughters on a hill top. One sister tries to touch the other sister, being held by the father. The father twists this way and that to prevent the one daughter from touching her sister. The whole scene is viewed from a distance, and the three players are silhouetted against the setting sun. In the third scene, the father, perhaps the same father is pushing his young daughter on a swing. If this is the same child as we saw in the first scene than she has grown up a bit.
The 20 second video displays three captions, which fit together to make two sentences.Putting them together they read: ” Can you measure the value of your family?” “Find out about your health options today.”
I had to watch the video four or five times before the captions and sequences all came together and began to suggest a story. The mother may have been anxious in the first scene because she had a medical condition and knew she wouldn’t live to see her child grow up. In the second and third scenes the mother is conspicuously absent and the father is playing with the children. The setting sun against which the father and children are silhouetted in the second scene might symbolize the waning life of the mother. In the third scene, the mother the father, is playing with his daughter, the absence of the mother suggests that the scenario actually occurred.
This may not be the only interpretation of the video sequence. However, this interpretation goes along with the sad almost funereal background music. The suggestive plot line seen together with the captions suggests that the family did not have enough health insurance to pay for the mother’s catastrophic health needs. Perhaps if they had, the mother would still be living.
Each person viewing the video might interpret it differently Like rorschach diagrams, the three scenes together suggest various interpretations to individual viewers. However, most of the interpretations are likely to be somber.
In order to be fit for inclusion on many company websites, the eLocal videos frequently avoid using real actors or real scenes taken from one business of the given profession. In this web video, however, the film depicts a scenario portraying people who need health insurance, and not portraying the insurance company itself. eLocal apparently felt comfortable using real people to portray members of a family with inadequate health insurance to cover their needs.
The question one puzzles about is how people will interpret the story, and if this will motivate them to buy health insurance. I don’t believe too many people will interpret the storyline in the way I did. The video emphasizes family relationships. People viewing the short video might be inspired to contact the insurance company because they believe they must have insurance for their children’s sake. Or else they must have health insurance for themselves so they will be healthy to take care of their children. These lines of thought might be aroused by seeing the video, and subsequently inspire the viewers to contact an insurance company.
Making A Landscaping Company Website Video
Posted by SEO SERVICES in Video Production on July 1st, 2010
More and more businessman with company websites are realizing that a web video, which greets visitors to the web site, makes the web site more personal reaches out to visitors in a stronger way and increases the conversion rate. What are the essential elements of a web video that will turn clicks into customers. That is the central question.
Every profession has its own unique requirements, which go into producing a quality web video. However, many of the qualities which make a video work for one profession will also apply to website videos in other professions. In this article, I will be comparing three web videos that were made for the landscaping profession and are posted on You Tube.
The ATC website video posted at http://www.youtube.com/watch?v=hYIpt0JebTc tells the story of a day in the life of the ATC company. The background music of this video is the song Takin’ Care of Business by Bachman-Turner Overdrive. The song describes the 9-5 daily schedule of workers who push the time clock. The video describes the story of a typical day of ATC landscape workers. In the morning, the workers conference, they stand around the foreman who gives then a pep talk. Then they clap hands and head to the trucks. Then one by one the trucks pull away. Next we see workers busy with various landscaping chores, mowing the lawn, trimming a bush, and setting up a wooden fence behind a garden. The scenes feature good quality landscaping work and attractive lawns and gardens. When the video is over, we have come to feel that the workers of ATC are decent hard working fun-loving guys. And we would trust them with our landscaping.
The second web video, is constructed of amateur video footage and still photos, arranged and set to music by a professional video production company. This video is compounded of stills and video segments of landscapes the company has made,along with some shots of company workers actively engaged in landscaping. The video features still and video shots of landscapes the company made, and some shots of company workers at work. The music is upbeat universal style background music. The video is not as personal as the first video. It seeks to build trust with the viewer by presenting the quality of the company’s landscape work.
The third web video is also professionally made. The video contains slightly oriental sounding background music. Presumably the music was selected becasue of the asociation between gardens and the orient. The introduction features an off screen narrator who talks about the qualities of the company, followed by a series of before and after photos of various landscaping jobs the company has done.
Studies have shown that trust a shopper has for a company is a very important factor in determining whether or not he will do business with that company. Trust, it has been shown can override considerations of the quality of the work the company will produce. And for obvious reasons, a company may do quality work but if not trustworthy could cheat an individual customer. Whereas a trusty company will always be expected to do well for a customer. So which video wins more trust? Clearly number one. At the end of that video, we feel like we know the company and the workers. Whereas in video two the workers appear in a few still life shots, and in video three not at all.
What other factors are essential parts of these three videos, clearly the shots of quality landscaping. While the first video may inspire trust by introducing the crew as decent hard working and fun loving guys, the shots of quality landscaping, manicured, well cut lawns, well trimmed beds and a sturdy garden fence are also necessary, as they allow the viewer to connect his faith in the workers with the quality work they do. Both the second and third videos also present the quality landscaping work the companies do.
General statements we can make about these videos, which apply to other professional include the observation that a website video which develops trust in a company is more likely to win customers. Also, in landscaping as well as other professions it is important to show that workers perform quality work in their profession, so that the viewer can connect his trust in the company with a belief that the workers will perform quality work.
Repetitive Movement Of The Product In An Online Advertising Video
Posted by SEO SERVICES in Video Production on June 29th, 2010
For the last three years, eLocal has been creating generic mini-website videos that can placed on the website of anyone in the profession for which the video was made. The videos are produced in quantity and are sold at whoelsale prices and have made website videos affordable for even the small businessman. This strategy has made the businessman feel good, but the question is whether these little mini website videos are drawing in the traffic.
If these videos are drawing traffic, which ones, or which type of content, in this new genre, are most effective at converting clicks to customers. In this article, I will be looking at the eLocal Garage door video # 2 found at: http://www.youtube.com/elocalvideoexamples#p/u/5/pd0xn7w5VD
This video might be aptly called the garage door dance video. In style, it is patterned after a number of videos, which use either repetitive sequences or motion graphics to display the product making a repetitive motion. If the motion is one that people enjoy doing or seeing, then they might become hypnotized by the video, as they gaze at the product dancing around the screen.
The repetitive motion featured in this video is the rise and fall of an electronically controlled door. The door motions are triggered by the finger of an off screen person, pushing on the control button, on the wall console of the door. The door moves up and down to the rhythm of a funky repetitive synthesizer tune which plays in the background. On close examination, it appears that the 20 second video was made by splicing 3 segments of the same segment together, with some added material. The video closes with a dark background on which the name and phone number of the company is displayed.
So would this video attract customers? A point in favor of that contention is the fact that the motion of an electronically controlled garage door along its runners is one that people tend to enjoy. People finger the button before leaving on a trip or vacation or a visit to a movie or restaurant. They finger it again to close the garage after returning satisfied from a dinner with friends or a movie. They finger it before going out to earn money. Admittedly, at times it can become a nuisance, and because of this we now have electronically controlled garage door buttons. But in general, the electric garage is one of the modern conveniences that people appreciate. And they part they like the most is when they hit the button and the door begins to move in the direction they want. This video decided to capitalize on human enjoyment of this motion, by presenting it in a video which repeatedly displays only that motion and almost nothing else.
Concerns regarding the short mini-video, include the failure of the clip to show a completed motion. People using a garage door opener or closer enjoy the final motion of completion as well as the starting motion. It’s the slow in between part that people hate. This video only shows a short segment of the move, albeit the exciting moment when the door curves around the guiding rails as its motion changes from horizontal to vertical or visa versa.
In addition to failure of the video to have presented a more complete move, the display on the screen is a little cramped. We see a finger pushing the button, we see a close up of the door rising up and down and its reverse and little else.
Assuming the cinematic effects were perfect, the central question is whether the idea of this video itself is a good one. Assuming the video was successful at displaying a fun aspect of operating a garage door, will it sell the garage door? Logically, it will. I conclude that the idea of this video has some merit, but the cinematic effects are incomplete and cramped.
What ideas can be inculcated from this eLocal video Showing a fun aspect of owning or operating a product a company is trying to sell can be a good one. The display should be as more complete than this display both temporally and spatially.
The ELocal Auto Body Repair Video # 1
Posted by SEO SERVICES in Video Production on June 16th, 2010
eLocal, always a step ahead of the competition in the Local Search market, has pioneered the use of the generic mini web videos for business promotion. I call them generic, because each of the 10-15 second online videos can be used by any business in the profession for which the video is made. eLocal markets them as “custom” web videos because each one is made for one particular profession.
The mini videos are appropriate for mounting on a web page or landing page, and have adapted well to eLocal’s local search marketing strategies for the small businessman. It is interesting to examine the videos, and see what content eLocal is using to attract customers.
At http://www.youtube.com/elocalvideoexamples#p/u/1/HCbsWFgCPE0 you can see eLocals #1 auto body repair video. The video depicts cars riding down a country road. It is a bright sunny day, a pleasant day to be out on the road. Along comes a convertible sports car, with a driver in a driving cap, only one little detail is out of kilter. While sports cars are always small, this one is so small the driver can’t fit into the driver’s seat. He is forced to sit on the back of the car, with his feet in the driving area, as he leans over to grasp the steering wheel.
The scene is accompanied by modern jazz guitar music featuring chords with 6’s and 7ths. 6s and 7ths, especially 6’s are notes of the scale not usually found in a chord, and they amplify the theme of the video of something not quite fitting in. On a grander scale, the old open air sportscar riding down a country lane is reminiscent of earlier days in the automobile revolution, when cars still did not quite fit into roads meant for the horse and buggy. The video caption reads, “Having car troubles?” As the clip ends, the music fades out.
This video contrasts with eLocal’s other auto body repair video, which depicts, in 3D motion graphics, a car breaking down on a dark deserted freeway at night. While that video focuses on a common emotion of fear, which motorists can identify with, this video attempts to downplay the fear and panic element often associated with a car breakdown. The soothing music invites viewers to calm down and take a stoic look at their car troubles. It seeks to minister to the victim of a malfunctioning vehicle, and in this way to attract them to make contact and use the services of the advertising company.
While the two repair videos depict contrasting scenes, they both address emotions related to the event of a car break down. The first depicts the fear associated with breaking down on a deserted highway. The second attempts to soothe and make light of the emotional distress which often accompanies a car breakdown. In this way the online video attracts the customer, who can feel that this company understands how he feels.
Establishing Trust With A Front Page Web Video
Posted by SEO SERVICES in Video Production on May 12th, 2010
Putting a web video on page one of your web site, is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving surfers a chance to see you, the owner, face to face in a web video, will immediately begin to establish trust in you, and facilitate their decision to want to do business with you
It may be a rude surpirse to know that people can have turst in someone who is unethical or even criminal. Having trust is more about believing in another person. . However, the degree to which one person trusts another is a reflection of belief in the other person’s honesty, fairness and benevolence. Important for establishing initial trust in business is that fact that a failure in trust is more easily forgiven if it is due to t a failure in competence rather than a lack of benevolence or honesty. As a result, sometimes a business providing, at least temporarily, inferior services may fare better with their customers than a company providing superior services, if people feel the first company is honest and means well.
The phenomenon of trust is summed up in the following definition. It is described as a “heuristic decision rule, allowing the human to deal with complexities that would require unrealistic effort in rational reasoning. Lets break this definition down. Heuristic processes are trial and error approaches to problem solving which begin with the most accessible solution, and go on to another solution, only if the first solution doesn’t solve the problem. What this means in terms of business is that if a customer finds himself interacting with a business owner that he intrinsically wishes to trust, because the owner appears benevolent, good natured and well meaning. Then the customer will prefer to trust the owner and do business rather than get involved into complex rational thought about what might go wrong in the business relationship.
And now, what does this have to do with putting a video on page one of your web site. And here’s the answer. When a surfer goes onto a new web site, and thinks about doing business with someone he’s never met, he can rapidly be won over by a short online video of the owner talking with him. If he likes the look and personality of the owner than he will immediately wish to trust him and do business, because that will be the easiest solution for him to take.
And this realization leaves us with one more important take away lesson. A front page video needn’t trouble itself with a description of company services or products. It just has to provide a reason for the surfer to trust the owner. A short 40 second passionate description, by the owner saying that he established the family potato chip business 30 years ago because he wanted to provide people with a crispy chip that wouldn’t lose its favor in the package, will win trust right away.
Changing Uses Of Trade Show Videos.
Posted by SEO SERVICES in Video Production on April 28th, 2010
Latest trends in Trade show videos are moving towards real time, streaming, news style videos. News coverage like videos are often used to provide live coverage of a 4-5 day trade show, and the videos are posted on the company website and on You Tube throughout the show.
The new trend in trade show video is so effective because it is based on capture of the excitement which was created at the trade show. Trade shows represent core industry marketing activity, presentation of product launches, speeches by important industry leaders and airing of new industry developments. A company seeking to add excitement to their marketing and trade show videos can’t do better than to include raw footage from the real trade show event.
News style trade show videos also faithfully capture excitement, which has already been generated by the trade show, rather than to try and generate new articifical excitement through the use of video production finesse. So in that sense, the excitement is genuine and most likely to infect the viewer.
News style trade show videos can be used in multiply effective ways post trade show. If turned out rapidly enough, they can be posted to the company web site while the show is still going on. Used in this way, a contemporaneous trade show video can attract the attention of online surfers who wish to catch a glimpse of some of the important personalities who attended the show or delivered lectures to attendees.
In addition to posting the video on the web site, the company can post it on social media sites such as Facebook, LinkedIn and others. Many of these type of videos are showing up on You Tube, and the best of them, especially coverage of major trade shows get a lot of hits.
Above and beyond posting the video on various web sites, the news style video can be an important marketing tool and can function as an integral Corporate video. This type of video can be employed to present products and services to clients and prospective customers The realistic news type coverage enhances believability as people tend to trust news documentaries.
A news style trade show video is a great way to convey news about company products to the public in an exciting and informative way.
What A Difference Distinctive Narration Can Make In A Restaurant Video
Posted by SEO SERVICES in Video Production on April 27th, 2010
Pacifico Del Mar, a lovely eatery perched on the shores of the Pacific Ocean, has no need to exert itself to find entrancing and majestic visual images, with which to craft an enlivening restaurant video. Challenged by the enormity of the imminent Pacific panorama as seen from the restaurant’s outdoor patio, the indoor dining hall is yet unabashed, as it bathes visitors in the shimmering rays of the changing pacific light reflected off artfully designed modern wall hangings, that surround the dining area. And as if that weren?t enough, visitors are reminded of the neighboring sea by a centrally placed aquarium set aglow by a display of muted spectral lighting.
Set in the backdrop of these resounding images of nature the restaurant adds luscious images of their own, presenting seaside cuisine as artfully crafted colorful and tasty dishes accompanied by renowned soups with offerings awash in beds of fresh California salads.
The colorful and tasteful Aquarian offerings are politely accompanied by terrain delights such as the restaurant’s filet minion, and their famous award winning selection of wines from California and around the world.
Despite the richness of this visual scenery, the restaurant does not fail to present an equally vibrant narrative to balance out their well done visual video presentation.
The narrator reads from a carefully and effectively prepared tribute to the culinary sea side retreat, and gracefully takes the viewer through the physical and nutritional purlieus of Pacifico Del Mar. Without missing any of the establishment’s rich natural resources, the video does justice as well to the artistic food creations prepared by the Chef, which match texture and appearance to taste.
Like a graceful dessert that crowns a successful meal, the video, after thoroughly presenting all the restaurant’s salient beauty to the backdrop of light almost tropical music, closes with a poetic tribute to the ocean side paradise where “sky meets sea and flavor meets satisfaction.” The music fades as we are treated to one last glimpse of the Chef’ superb artistry, a mouth watering fish dish, grilled to perfection, about to be presented to a lucky guest.
This complete video is found on San Diego restaurant .com accompanied by a review, opening times, photographs and contact information. An online chat and reservation link is posted near the restaurant video and it should come as no surprise to anyone that this well placed well made web video and landing page are attracting scores of visitors to this Pacific paradise.
Moral of this article, a gentle and artistic narration can enhance even the best made restaurant videos